The Rule of 3rds dictates that things off center look more interesting to things in the center of a shot. In the picture you can see an example of how it should be used. Top horizontal line= eyeline, bottom horizontal line= horizon line, either vertical line=where the subject should be, where the lines intersect= where the subject should be.

The use of camera angles is also very important. Below are the different types of angles you can use.
High Angle - Makes the Subject seem Inferior.
Low Angle - Makes the Subject seem Superior.
Canted Angle/Dutch Tilt - Makes the frame/shot seem awkward and mysterious.
Along with the angle, hight is also an important factor. Eye level is natural, ground level is more interesting while a high shot gives a more commanding pressence.
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